Employer branding is at the crux of any great recruiting strategy. As social media outlets become commonplace destinations for both consumers and employers alike, it’s important to maintain control of your brand and position your company effectively in front of potential job candidates. When creating an employer brand strategy for recruiting, there are many mediums at your disposal to choose from.

Never before in the history of advertising have employers had so many tools to broadcast their brand to large audiences. Social media sites like Twitter, Facebook, and LinkedIn, along with more common place advertising tools like online job postings, enable employers to push out their message to targeted and engaged audiences. Even conventional job advertising outlets are now more precisely targeted so that employers aren’t just posting and praying. For example, Circa lets employers connect with in demand diversity candidates. You can also target by geography, state, city and zip, or by industry, job title or keyword.

Brand visibility online is important, but it’s also crucial to maintain control of your online brand presence. If you are on social media, odds are you’ve relinquished some power and influence to your audience. It’s impossible to constantly police your brand, and it’s also not a good idea. The point is to be transparent – not completely so that you reveal all your corporate intelligence, but enough to gain the trust and respect of your fans and followers. When you create a trustw