Related article: Tips for Compliant Interview Processes and Documentation

As a recruiter or HR professional, you’ve got a big responsibility on your hands. Not only must you keep current employees engaged and productive, but you also need to constantly be on the lookout for top talent. Your first step in doing so, after you’ve identified a need within your company, is to post the job. Online job postings are one of the most powerful tools in a recruiter’s arsenal. With just a few clicks, your posting can reach thousands of qualified candidates. Here are some tips to keep your online job posting accessible, timely, and above all, searchable to ensure the right people find it.

1. Define the job. The job description should include the job title, the appropriate department name, and the person to whom the new hire reports. The first paragraph should encapsulate the job expectations, with a bulleted list of duties and responsibilities following. This will be the most important part of your job description, because the information here will determine who finds your job posting in searches. Include specific key words that you know the right person searching for your job will enter, such as entry-level marketing associate, or executive administrative secretary.

2. Refrain from using general, pre-fabricated job descriptions Resist the urge to use a job description you’ve written in the past. Job descriptions are always changing and the language must be accurate according to now, not the past or the future.