A recent survey by the National Association of Colleges and Employers (NACE) reports that businesses anticipate only hiring 2.1 percent more new college graduates from the class of 2013 than they did from the class of 2012. This is down 13 percent from earlier projections.

While the jobs outlook doesn’t look great for this year’s college graduates, many businesses still look to this talent pool to fill their entry–level candidate needs. If you are looking to source recent college grads, here are some recruitment strategies to reach this targeted group.

Capitalize on where grads live – social media. This is one of the most effective recruitment tools among younger demographics, as well as job seekers in general. Establishing Twitter feeds, blogs, and Facebook pages on job openings should be a core part of any good recruitment program. Build a company page and start groups on LinkedIn, then invite relevant users to follow you or participate. Promote job openings on Facebook. Send Twitter feeds to highlight entry–level jobs. These are sure fire ways to amass a large pool of recent college graduates.

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